Vizija za pazarot

1. Introduction
2. Positioning

2.1 Problem Statement
[Provide a statement summarizing the problem being solved by this project. The following format may be used:]
The problem of
[describe the problem]
affects
[the stakeholders affected by the problem]
the impact of which is
[what is the impact of the problem?]
a successful solution would be
[list some key benefits of a successful solution]


2.2 Product Position Statement
[Provide an overall statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace. The following format may be used:]
For
[target customer]
Who
[statement of the need or opportunity]
The (product name)
 is a [product category]
That
[statement of key benefit; that is, the compelling reason to buy]
Unlike
[primary competitive alternative]
Our product
[statement of primary differentiation]
[A product position statement communicates the intent of the application and the importance of the project to all concerned personnel.]