Changes between Version 3 and Version 4 of MarketAssessmentVision


Ignore:
Timestamp:
02/07/18 23:32:52 (8 years ago)
Author:
Vangel Ajanovski
Comment:

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  • MarketAssessmentVision

    v3 v4  
    1 Vizija za pazarot
     1Vision
    22
    331. Introduction
     4
     5
    462. Positioning
    57
    682.1 Problem Statement
     9
    710[Provide a statement summarizing the problem being solved by this project. The following format may be used:]
    8 The problem of
    9 [describe the problem]
    10 affects
    11 [the stakeholders affected by the problem]
    12 the impact of which is
    13 [what is the impact of the problem?]
    14 a successful solution would be
    15 [list some key benefits of a successful solution]
     11
     12* The problem of: [describe the problem]
     13* affects: [the stakeholders affected by the problem]
     14* the impact of which is:  [what is the impact of the problem?]
     15* a successful solution would be: [list some key benefits of a successful solution]
     16
     172.2 Product Position Statement
     18
     19[Provide an overall statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace. The following format may be used:]
     20
     21* For: [target customer]
     22* Who: [statement of the need or opportunity]
     23* The (product name): is a [product category]
     24* That: [statement of key benefit; that is, the compelling reason to buy]
     25* Unlike: [primary competitive alternative]
     26* Our product: [statement of primary differentiation]
     27
     28[A product position statement communicates the intent of the application and the importance of the project to all concerned personnel.]
    1629
    1730
    18 2.2 Product Position Statement
    19 [Provide an overall statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace. The following format may be used:]
    20 For
    21 [target customer]
    22 Who
    23 [statement of the need or opportunity]
    24 The (product name)
    25  is a [product category]
    26 That
    27 [statement of key benefit; that is, the compelling reason to buy]
    28 Unlike
    29 [primary competitive alternative]
    30 Our product
    31 [statement of primary differentiation]
    32 [A product position statement communicates the intent of the application and the importance of the project to all concerned personnel.]