Vizija za pazarot

1. Introduction
2. Positioning

2.1 Problem Statement [Provide a statement summarizing the problem being solved by this project. The following format may be used:] The problem of [describe the problem] affects [the stakeholders affected by the problem] the impact of which is [what is the impact of the problem?] a successful solution would be [list some key benefits of a successful solution] 2.2 Product Position Statement [Provide an overall statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace. The following format may be used:] For [target customer] Who [statement of the need or opportunity] The (product name)

is a [product category]

That [statement of key benefit; that is, the compelling reason to buy] Unlike [primary competitive alternative] Our product [statement of primary differentiation] [A product position statement communicates the intent of the application and the importance of the project to all concerned personnel.]