Vision

1. Introduction

2. Positioning

2.1 Problem Statement

[Provide a statement summarizing the problem being solved by this project. The following format may be used:]

• The problem of: [describe the problem]
• affects: [the stakeholders affected by the problem]
• the impact of which is: [what is the impact of the problem?]
• a successful solution would be: [list some key benefits of a successful solution]

2.2 Product Position Statement

[Provide an overall statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace. The following format may be used:]

• For: [target customer]
• Who: [statement of the need or opportunity]
• The (product name): is a [product category]
• That: [statement of key benefit; that is, the compelling reason to buy]
• Unlike: [primary competitive alternative]
• Our product: [statement of primary differentiation]

[A product position statement communicates the intent of the application and the importance of the project to all concerned personnel.]