Changes between Version 1 and Version 2 of MarketAssessmentVision


Ignore:
Timestamp:
02/07/18 20:27:09 (7 years ago)
Author:
Vangel Ajanovski
Comment:

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  • MarketAssessmentVision

    v1 v2  
    11Vizija za pazarot
     2
     31. Introduction
     42. Positioning
     5
     62.1 Problem Statement
     7[Provide a statement summarizing the problem being solved by this project. The following format may be used:]
     8The problem of
     9[describe the problem]
     10affects
     11[the stakeholders affected by the problem]
     12the impact of which is
     13[what is the impact of the problem?]
     14a successful solution would be
     15[list some key benefits of a successful solution]
     162.2 Product Position Statement
     17[Provide an overall statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace. The following format may be used:]
     18For
     19[target customer]
     20Who
     21[statement of the need or opportunity]
     22The (product name)
     23 is a [product category]
     24That
     25[statement of key benefit; that is, the compelling reason to buy]
     26Unlike
     27[primary competitive alternative]
     28Our product
     29[statement of primary differentiation]
     30[A product position statement communicates the intent of the application and the importance of the project to all concerned personnel.]