| 2 | |
| 3 | 1. Introduction |
| 4 | 2. Positioning |
| 5 | |
| 6 | 2.1 Problem Statement |
| 7 | [Provide a statement summarizing the problem being solved by this project. The following format may be used:] |
| 8 | The problem of |
| 9 | [describe the problem] |
| 10 | affects |
| 11 | [the stakeholders affected by the problem] |
| 12 | the impact of which is |
| 13 | [what is the impact of the problem?] |
| 14 | a successful solution would be |
| 15 | [list some key benefits of a successful solution] |
| 16 | 2.2 Product Position Statement |
| 17 | [Provide an overall statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace. The following format may be used:] |
| 18 | For |
| 19 | [target customer] |
| 20 | Who |
| 21 | [statement of the need or opportunity] |
| 22 | The (product name) |
| 23 | is a [product category] |
| 24 | That |
| 25 | [statement of key benefit; that is, the compelling reason to buy] |
| 26 | Unlike |
| 27 | [primary competitive alternative] |
| 28 | Our product |
| 29 | [statement of primary differentiation] |
| 30 | [A product position statement communicates the intent of the application and the importance of the project to all concerned personnel.] |