| | 2 | |
| | 3 | 1. Introduction |
| | 4 | 2. Positioning |
| | 5 | |
| | 6 | 2.1 Problem Statement |
| | 7 | [Provide a statement summarizing the problem being solved by this project. The following format may be used:] |
| | 8 | The problem of |
| | 9 | [describe the problem] |
| | 10 | affects |
| | 11 | [the stakeholders affected by the problem] |
| | 12 | the impact of which is |
| | 13 | [what is the impact of the problem?] |
| | 14 | a successful solution would be |
| | 15 | [list some key benefits of a successful solution] |
| | 16 | 2.2 Product Position Statement |
| | 17 | [Provide an overall statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace. The following format may be used:] |
| | 18 | For |
| | 19 | [target customer] |
| | 20 | Who |
| | 21 | [statement of the need or opportunity] |
| | 22 | The (product name) |
| | 23 | is a [product category] |
| | 24 | That |
| | 25 | [statement of key benefit; that is, the compelling reason to buy] |
| | 26 | Unlike |
| | 27 | [primary competitive alternative] |
| | 28 | Our product |
| | 29 | [statement of primary differentiation] |
| | 30 | [A product position statement communicates the intent of the application and the importance of the project to all concerned personnel.] |